Aaker on branding - 20 prinsip esensial mengelola dan mengembangkan brand
Brand dan Branding merupakan kunci sukses bisnis. Kekuatan brand dapat mendatangkan loyalitas pelanggan, keuntungan finansial, dan landasa pengembangan produk dan pasar baru. Semua bisnis yang suks…
- Edition
- -
- ISBN/ISSN
- 978-602-03-1242-2
- Collation
- xx, 300 hal.;23 cm.
- Series Title
- -
- Call Number
- IND 658.8 Aak a
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