BI Corner
Marketing 4.0 : Moving From Traditional to Digital
The Technology world moves so quickly today that each change accelerates the next. It's critical in scuh an environment to have a baseline and point of reference to help marketers find their way foward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.
-Howard Tullman, CEO, Chicagoland Enterpreneurial Center/1871-
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