BI Corner
The Fortune at The Bottom of The Pyramid
1. How to serve the world's poorest people and make a propit
2. New strategies and tactics for building winning businesses in today's emerging markets
3. New bottom of the pyramid trends in technology, healthcare, consymer good, finance and beyond
4. INsights from top CEOs succeeding in emerging markets
5. New and update case studies from Jaipur Rugs revolutions supply chain to Reuters data services for farmers.
Five years ago, C,K Prahalad's The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the worlds five billion poorest people. Hundreds of firms have successfully taken that path-building large, profitable businesses that are reducing proverty and eliminating human misery at the same time.
Now, Prahald has updated his extraordinary book to redlect the lesson of the past five years: business building strategies, techinuques and innovation proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good dor doing good by doing well.
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